Workshops

Marketing Enlightenment

This ONE or TWO-DAY WORKSHOP synthesizes the micro and macro aspects of holistic/spiritual marketing created by Andrea Adler. From the conceptual to the practical, this powerful infusion of creative tools provides participants from all business sectors the opportunity to design an outreach that is unique, individual and sustainable.

The parallels of holistic principles and practical applications merge and we begin to understand the perfection of this process, and how it can transform not only how we participate in our business, but how we roll out our marketing strategy.

This course is designed for small business owners, practitioners, artists, cultural creatives and students who are eager and ready to blaze the trail of business acumen.

Regardless of your experience, this workshop will bring:

• Clarity to your marketing indecisiveness
• Proven strategies that will prepare you for the success you desire
• Save you 5 to 10 years of making silly, expensive mistakes

• Break through old thought patterns regarding marketing
• Understand the difference between holistic and traditional marketing
• Experience Andrea's vision quest
• Learn to trust ones instincts
• Understand the three stages of creativity
• Move out of comfort zones
• Define mission
• Identify niche
• Hone the story of ones business
• Perfect the sound bite
• Mind map the strategy
• Understand Network Science
• Review and critique several websites
• Social Networking
• Internet Marketing
• Search Engine Optimization
• Recruit sponsors
• Develop strategic alliances
• Craft marketing materials
• When and where to advertise
• Publishing options
• Courage
• Discipline
• Giving back